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The 5 Hidden Costs of Vendor Central

This week, we’re revisiting a topic we hit on a while ago: Amazon Vendor Central. We’ve been writing a lot about resellers lately, and now we think it’s worth thinking about Vendor Central in more concrete terms.

Namely, how does selling with Vendor Central differ from working with Seller Central? What about with Whitebox?

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Topics: Amazon, Whitebox, ecommerce, seller central, vendor central

ChannelAdvisor vs. Whitebox: Which is the best fit for you?

Recently, ChannelAdvisor reached out to some of our customers with their comparison of their services vs Whitebox. It’s pretty neat that a large publically-traded company has their eyes on us.


They left out a lot of details, so we thought it would be fun to publish our own thorough comparison list. You know, in case you’re interested. We’ll give you a rundown of what we do that they don’t, and vice versa. Plus, we’ll include a list of the services both of us cover. By the end of it, you should have a good sense of which company will best suit your needs.

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Topics: Amazon, Whitebox, ecommerce, channeladvisor, software

Shark Tank: Behind the Scenes with Two Successful Whitebox Clients

Have you ever wondered what it’s like to pitch your product on Shark Tank? If so, you’re in luck. This week, we’re going behind the scenes to talk to two of our clients about their experiences pitching to the Sharks.

We spoke to Desiree Stolar, co-founder of Unshrinkit, a solution designed to revitalize all those shrunken sweaters you would’ve thrown out years ago. We also spoke to co-founder Erika Welsh of Wild Friends Foods, makers of all sorts of varieties and flavors of delicious all-natural nut butters. From the sound of it, it was an exhilarating, scary but totally worthwhile experience for both Unshrinkit and Wild Friends Foods. Read on!

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Topics: Whitebox, ecommerce, shark tank

Tales from the Toy Fair


Harriet and I just got back from the first show of the year, and boy was it a doozy. The Toy Fair in New York City is a totally different, super-fun experience. We weren’t sure what to expect, and we have to say: we had a blast. Plus, we got to stay at the great EVEN Hotel Times Square - which is a health-oriented hotel complete with yoga mats in each room and complimentary laundering of workout clothes.

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Topics: Whitebox, ecommerce, trade show, toy fair

Why Whitebox isn't a Reseller

Last week, we wrote a pretty extensive post about the pros and cons of working with resellers. We concluded that most of the time, it just isn’t worth the risk. This week, we’re going to spend more time talking about Whitebox in the context of resellers.

Every so often, we get potential clients asking us: I’m sending my product to you, and you’re selling it for me… how exactly are you different from resellers? And, if you’re telling me working with resellers is risky, why should I take the risk of working with you?

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Topics: Amazon, Whitebox, ecommerce, resellers

The Top Pros and Cons of Resellers

Ah, resellers. For some manufacturers, they can be incredibly helpful at getting a product out there on the market. For others, they’re just another obstacle to the Buy Box and great brand image.

Here’s the thing though: whether or not you like them, resellers exist. Think of them as insects: they are an undeniably large part of the ecommerce ecosystem, sometimes helpful, sometimes harmful, sometimes just plain annoying.

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Topics: Amazon, Whitebox, ecommerce, resellers

Why Your Webstore is Worth the Work

This week, we’re taking a step away from Amazon to talk about your brand’s own website. Unless you’re still in the pre-release stages of your product, you’ve probably got a website up, running and selling some of your products. The success of that site though, may not be exactly what you want it to be.

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Topics: Whitebox, ecommerce, webstore

How to get your Products on Amazon Prime (and why it's a MUST)

Chances are, Amazon Prime has been going a lot longer than you think: it was launched in 2005, as a push to build brand loyalty to Amazon. Over the years, it's grown to include a bunch of other benefits, like video streaming and access to a Kindle library, but quick shipping remains its most important appeal factor.


As a manufacturer, you have to think about keeping up, and part of that is being sure your products are Prime-Eligible. This week, we’ve put together a two-part blog post for you. First, we’ve got a little primer (ha) on what it is that determines which products end up on Prime, and if there are any strategies that might make your product more likely to be featured.

Second, we’ll tell you why Prime can really help drive your sales.
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Topics: Amazon, Whitebox, ecommerce, Shipping, prime, prime now

Whitebox is Growing! You Should Come Work With Us.


Open Positions:


Catalog Listings Manager


Software Developer


Sales and Marketing Associate

In just one year, Whitebox has tripled our number of awesome clients. We are looking to fill a number of positions that will help the company to continue to expand rapidly and eventually take over the world (or something like that). Right now, we're hiring a Catalog Listings Manager, two Developers and a Sales and Marketing Associate.


So what's Whitebox, anyway?


If you've been looking for that unique start-up experience, with dogs under your desk and team happy hours, look no further. Our casual row home office is just blocks from Patterson Park and tons of neighborhood restaurants. On top of all that, Whitebox offers competitive pay, typical benefits, flexible hours, vacation time, and tons of yummy snacks.


So, let's get on to those job postings!  And please share with a friend.


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Topics: hiring, Whitebox

5 Reasons Why You Should Absolutely be Selling on Amazon

These days, MOST manufacturers are selling on Amazon. Still, there are always those out there who have yet to make the leap. There are tons of reasons for not selling on Amazon. For some, it is a matter of being intimidated or worrying about associated costs, inventory versus demand, or for others it might be more about taking a stand against the “man”. Maybe you think resellers are the way to go, or you just haven’t simply gotten around to it.


Whatever your reasons, this post is going to set a fire under all you non-Amazonites.


At Whitebox, we think selling on Amazon isn’t a choice; it’s a necessity. If you want to be successful in ecommerce, you’ve got to bite the bullet. Read on, and find out why.

Also… if you already sell, it’s definitely still worth skimming this post. You might just find a facet of the big A you haven’t been taking advantage of!

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Topics: Amazon, Whitebox, ecommerce, marketing, advertising, keywords, amazon ads

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